In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claims to be diverse are genuine.

With underrepresented groups holding significant spending power, Azeem encourages businesses to ensure their diversity and inclusion initiatives are directly linked to bonuses, increase transparency around diversity data, and give employees the tools and funds needed to truly effect change.

Listen for top tips on how to make D&I a genuine part of your strategy.