As Thanksgiving in the United States has passed, along with Cyber Monday and the "Holiday Season" in front of us, we continue our evergreen conversation about sales at the LGS and Vendor levels.

While it makes sense that a "sale is a sale", the core remaining the same, the strategy for each sale can be unique unto itself and it's this idea that we discuss today.

We break down the overall goals, in our experience, of some of the largest Q4 sales opportunities at both levels on this episode.