SCORE Podcast: Where Small Business Matters

Episode 21.4 – Got Branding?, with Tom Nixon of Harrington

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The SCORE Podcast team of Armando Ojeda and Marc Trail place fellow podcast member Tom Nixon—Chief Strategy Officer at Harrington Communications—in the guest chair to discuss the branding and marketing components of successful businesses.

Discussion points:

  • Identifying the components and differences between marketing and branding
  • Branding is more than logos, colors and graphics
  • The emotional connection of effective branding
  • The power of storytelling
  • Positioning your company appropriately in the marketplace
  • Question of the day: Is it about branding? No!

    • References and Resources:

    • Thought Leadership at Harrington Communications 
    • Find a local southeast Michigan mentor today!
    • Interested in becoming a mentor? Start here!
    • Visit our Facebook page, and follow us on LinkedIn
    • Connect with Armando,  Tom and Marc on LinkedIn
    • Theme music:
      • Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
      Music promoted by https://www.free-stock-music.com
      Creative Commons Attribution-ShareAlike 3.0 Unported
      https://creativecommons.org/licenses/by-sa/3.0/deed.en_US


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      SCORE Podcast: Where Small Business MattersBy SCORE of Southeast Michigan
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