In this interview, we chat with Dr Anna Morrison CBE, founder and director of Amazing Apprenticeships. Anna is a leading voice in the education and skills sector, with over 25 years’ experience championing apprenticeships, widening opportunity and shaping vocational pathways for young people. Anna debunks numerous common misconceptions about apprenticeships, broadens our understanding of the diverse opportunities available, and highlights how the sector has transformed in recent years. She explores what apprenticeships look like today, who they’re for, how young people can apply, and what schools and families can do to support informed, confident decision-making. This conversation offers practical insights for parents, carers and educators, and shines a light on the expanding possibilities apprenticeships provide for learners of all ages.