In this episode of Future Tech I speak to unlikely entrepreneur, Rich Edwards about why data, not AI, will determine tomorrow’s winners. Generative AI gets the headlines. What’s missing from the hype, though, is where the leverage and value are heading. A company’s data is rapidly increasing in value. What you know about your industry, market, and customers will significantly impact your competitive advantage. In this episode, we dig into where the opportunities are for non-tech companies with Rich Edwards, who started his journey in AI a decade ago with the launch of IBM Watson.