SCORE Podcast: Where Small Business Matters

Episode 21.9 – Pivoting, Diversification and Employer Best Practices, with Jennifer Kluge

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You took the plunge. You started your business, worked hard and then...success, your business is growing! Did you pivot, diversify your product or service, or are you serving a new market? Chances are, it was one of the above...and if you haven’t yet, it’s time to learn how! Co-hosts Armando Ojeda and Tom Nixon are joined by Jennifer Kluge, President and CEO of MichBusiness, Best and Brightest Programs and Corp! magazine to discuss elements of successful growth from the start-up to the C Suite!

Discussion points:

  • Jennifer's journey from the launch of Michigan Food and Beverage Association to her current business projects
  • Differing perspectives from the position of the start-up entrepreneur and then the leader of a large and growing organization
  • Best practices of growing and successful companies
  • Business pivots generally and the pandemic pivot specifically
  • Recruiting talent as our economy re-opens

    • References and Resources:

    • Connect with Jennifer on LinkedIn
    • Best and Brightest Companies to Work For
    • CORP! Magazine
    • MichBusiness
    • Interested in becoming a mentor to help a small business pivot or diversify? Start here!
    • Visit our Facebook page, and follow us on LinkedIn
    • Connect with Armando,  Tom and Marc on LinkedIn
    • Theme music:
      • Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
      Music promoted by https://www.free-stock-music.com
      Creative Commons Attribution-ShareAlike 3.0 Unported
      https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
      ...more
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      SCORE Podcast: Where Small Business MattersBy SCORE of Southeast Michigan
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