Judy Turchin is a dynamic, people-centric executive with expertise in omnichannel customer experience, global operations, sales and marketing.

In May 2021, Judy left her role at Equinox where she, alongside two other executives, formed the Office of the CEO.  Since leaving the company, she has launched her own advisory firm, JPT Partners. 

Under the JPT umbrella, Judy guides clients on a large number of areas, including customer experience in the B2B2C space principally in wellness/healthcare/fitness, real estate growth and expansion strategy, operations, branding, expansion into Asia.