How do you convince people to buy glasses online when everyone said it was impossible? Four MBA students with $120,000 turned the "crazy" idea into a $3 billion company by systematically applying the trust-building principles we've covered this week.

Discover how Dave Gilboa's lost $700 glasses became the origin story for disrupting a monopolized industry. Learn the exact strategies Warby Parker used to hit their first-year sales targets in just 3 weeks and build a 20,000-person waitlist.

This episode shows you the real-world application of Days 1-3: authenticity, competence, and empathy working together to create massive business success. You'll see how trust-building becomes a systematic competitive advantage.

Perfect case study for aspiring entrepreneurs who want proof that authentic business relationships drive real results.