In this eye-opening episode, join us as we chat with Steve Lowell, an award-winning global speaker who challenges conventional wisdom on sales and public speaking. Steve delves into why the traditional methods of differentiation might actually be costing you sales and how small changes in your speaking style can make a big difference. He argues against the standard approach of selling books and reveals how to transform any free speaking gig into a payday. Tune in to hear Steve’s journey from his first professional speaking engagement at just 21 years old — a pivotal experience that shaped his views on goal-setting and success. This episode is a must-listen for anyone looking to redefine the way they speak and sell.