In this episode, I’m joined by Alex Brueckmann, a strategy entrepreneur and author, who shares valuable insights on how to construct a robust business strategy in three simple steps. We delve into the mindset shift that entrepreneurs must master, the limitations of seeking answers solely in marketing courses, and the importance of aligning business strategies with purpose for a better world. Join me as we explore Alex’s journey, which began with the birth of his child in early 2020 and a move from Germany to Canada amidst lockdown conditions, leading to the inception of his new business venture under rather unconventional circumstances.