In this episode, we check into the often-overlooked ethical complexities of donor recognition. Randall explores how poorly managed recognition can lead to mission drift, disproportionate acknowledgments, access inequities, problematic associations, and excessive donor involvement. With high-level donors becoming more sophisticated and competitive, nonprofits must be clear and intentional about how recognition aligns with values and long-term strategy. A thoughtful, transparent practice grounded in ethics is essential for sustainable fundraising and donor trust.