On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on the latest innovation. But he also balances that with all the possibilities for creative effectiveness and performance advertising.

Listen to Gerry's top tips for incorporating Generative AI in your marketing plan and hear some advice for new starters and for experienced marketers alike, on this latest podcast episode.