It’s RevOps Show day! And the topic of choice is all around CRM configuration. More specifically, the fact that a CRM is only as good as its configuration. For full disclosure, Doug brought up this topic (exposed!) for today. It came from a conversation he was having where a potential client laid out what their needs were for a CRM. While they laid out some specifications, they didn’t articulate what success looked like for them or what they were wanting the CRM to actually do for them. 

There’s a lot to unpack here.

Questions answered in today's episode: 

•  What is a CRM? Is it a solution? 
•  What does use of data mean? 
•  What does “adoption and utilization comes down to configuration” mean? 
•  What’s the difference between adoption and utilization? 
•  How do you define adoption and utilization? 

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