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Episode 23: How to Generate Sync Placements on a Consistent Basis with Michael Elsner
Michael Elsner is a guitarist/songwriter/producer with over 2500 TV and Film placements to his name.
His songs have been placed in over 180 individual television series, accounting for over 850 individual episodes. Some of these include American Idol, The Voice, Good Morning America, Impractical Jokers, EXTRA, The Sing-Off, and The Ellen DeGeneres Show.
Tracks he’s written have been used in international commercials for Audi, Mazda, Skechers and Verizon, as well as trailers for Star Wars: The Mandalorian, Maleficent 2, Disney’s Cinderella, Ocean's 8, Susperia, Narcos, Sneaky Pete, as well as a Super Bowl Ad for Amazon Prime’s Jack Ryan series.
What You’ll Learn
In this episode, Michael shared his secret on how independent musicians worldwide can connect with the taste-makers in the sync licensing industry, and generate sync placements on a consistent basis with a hefty sync fee.
He also wrapped up his idea of success with personal freedom, creative freedom, and financial freedom.
He also had this philosophy of “starting at the top” which was definitely one of the reasons why he had many opportunities in a very short amount of time.
Things We Discussed
“The 4 Step Plan to Licensing Success” - free ebook
Metadata - basically the descriptive words that have to be added to the audio file so that someone can search through catalogs of hundreds of thousands of songs for the ideal fit. Now, ideally, you want your metadata to be thorough so that you end up in the final ten or twelve songs in that search, and then of course, your song is going to be auditioned. If it's a good fit, then it goes to the next step where it actually has to get licensed.
Connect with Michael Elsner
Personal Website
Website Master Music Licensing
Youtube Music
Apple Music
Spotify
Connect with Jason Tonioli
Website
YouTube
Spotify
Pandora
Amazon Music
Apple Music
View all episodes
By Jason Tonioli
4.6
99 ratings
Michael Elsner is a guitarist/songwriter/producer with over 2500 TV and Film placements to his name.
His songs have been placed in over 180 individual television series, accounting for over 850 individual episodes. Some of these include American Idol, The Voice, Good Morning America, Impractical Jokers, EXTRA, The Sing-Off, and The Ellen DeGeneres Show.
Tracks he’s written have been used in international commercials for Audi, Mazda, Skechers and Verizon, as well as trailers for Star Wars: The Mandalorian, Maleficent 2, Disney’s Cinderella, Ocean's 8, Susperia, Narcos, Sneaky Pete, as well as a Super Bowl Ad for Amazon Prime’s Jack Ryan series.
What You’ll Learn
In this episode, Michael shared his secret on how independent musicians worldwide can connect with the taste-makers in the sync licensing industry, and generate sync placements on a consistent basis with a hefty sync fee.
He also wrapped up his idea of success with personal freedom, creative freedom, and financial freedom.
He also had this philosophy of “starting at the top” which was definitely one of the reasons why he had many opportunities in a very short amount of time.
Things We Discussed
“The 4 Step Plan to Licensing Success” - free ebook
Metadata - basically the descriptive words that have to be added to the audio file so that someone can search through catalogs of hundreds of thousands of songs for the ideal fit. Now, ideally, you want your metadata to be thorough so that you end up in the final ten or twelve songs in that search, and then of course, your song is going to be auditioned. If it's a good fit, then it goes to the next step where it actually has to get licensed.
Connect with Michael Elsner
Personal Website
Website Master Music Licensing
Youtube Music
Apple Music
Spotify
Connect with Jason Tonioli
Website
YouTube
Spotify
Pandora
Amazon Music
Apple Music