Successful Musicians

What happens when you learn the hard way that music is a business?

Ezra Vancil joins Jason Tonioli to share lessons from his early record-label experience and his journey as a musician, producer, entrepreneur, and marketer. They talk about building relationships, understanding your value, defining success, and creating a music career that fits the life you actually want.

Ezra Vancil is a Texas-based singer-songwriter, producer, author, and creative entrepreneur with more than three decades of experience in music and media. His work has been featured on VH1, Discovery Channel, and BBC, and he has been recognized in multiple songwriting competitions and at SXSW.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.What You’ll Learn

- Why music is a business

- Lessons from a record-label deal

- Why your network matters

- How to define success for yourself

- How to build a sustainable music career

Topics Covered

- Music business

- Record labels

- Networking

- Marketing

- Fan relationships

- Success and fulfillment

- Independent music careers

Connect with Ezra Vancil

Website

YouTube

Facebook

Instagram
Connect with Jason Tonioli

⁠Website - Successful Musicians⁠

⁠Website - Jason Tonioli⁠

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⁠Facebook Page⁠

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⁠Amazon Music⁠

⁠Apple Music

What does success really mean for a musician—and how do you know if you're actually moving in the right direction?

In this episode, Jason sits down with longtime friend, musician, and digital marketing expert Nick Kastner to talk about the connection between music, marketing, identity, and success. Nick and Jason first met years ago at banking school, but their careers took very different paths. Nick went from playing trumpet in a ska-punk band that opened for Bon Jovi to working in marketing, teaching digital marketing at the university level, and eventually returning to the music industry through his work with audio companies and musicians.

Nick shares practical marketing lessons that musicians can use to build stronger relationships with their audiences, from defining who you are and understanding your target audience to staying connected with the fans you already have. He explains why musicians shouldn't simply chase social media views, likes, and followers without knowing what they're actually trying to accomplish—and why identifying the metrics that truly matter can make a huge difference.

The conversation also explores what success really looks like, why joy may be a better measure than money, how small personal touches can create lifelong fans, and why musicians need to think strategically about their email lists, customer relationships, and audience. Nick also shares the story of an unexpected opportunity to have his band's music considered for The Office—and the financial lesson that came with missing that opportunity.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What You’ll Learn

- Why defining who you are is essential to effective music marketing

- How musicians can develop a clear identity and brand

- Why success doesn't have to be defined by money

- How to determine what success actually means for you

- Why musicians need to identify the metrics that truly matter

- How to start with strategy before choosing marketing tactics

- Why social media views and likes aren't always the most important measurements

- ow to identify your target audience

- Why musicians should understand the assets they already have

- How to build stronger relationships with existing fans

- Why email lists are valuable for independent musicians

- The danger of starting and stopping your marketing efforts

- How small personal touches can create loyal fans

- Why giving fans greater access can strengthen relationships

- How Patreon can help musicians create deeper audience connections

- Why letting go of small failures can help you stay in the joy

- How unexpected opportunities can change a musician's career

- Why musicians shouldn't give up even when music doesn't become a full-time career

- How dashboards and scorecards can help measure progress

- Why strategy should come before marketing tactics

- The importance of asking what you want your audience to know about you

- How to turn customer relationships into long-term loyalty

Topics Covered

- Music marketing

- Digital marketing

- Marketing strategy

- Key performance indicators

- Musician branding

- Email marketing

- Social media marketing

- Patreon

- Independent musicians

- Marketing dashboards

- Digital analytics

Who This Episode Is For

- Independent musicians

- Songwriters

- Music producers

- Performing artists

- Music educators

- Band leaders

- Independent bands

- Musicians building an audience

- Artists learning how to market themselves

- Creative entrepreneurs

- Musicians trying to define success

- Artists who want to understand their analytics

- Anyone building a creative career

Connect with Nick Kastner

Website

Sneakers and Strategies (Podcast)

Facebook

Facebook Page

Instagram

LinkedIn

Connect with Jason Tonioli

Website - Successful Musicians

Website - Jason Tonioli

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Facebook

Facebook Page

YouTube

Instagram

Spotify

Pandora

Amazon Music

Apple Music

What does it really take to build a successful music career in today's world?

In this episode, Jason sits down with Johnny Fiacconi, founding member of The Dreamboats, to explore how a niche cover band transformed into a full-time touring act performing across North America. While many musicians chase originality alone, Johnny shares why creating unforgettable experiences, embracing timeless music, and building genuine relationships with fans have been the real keys to the band's long-term success.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

From keeping the spirit of 1950s and 60s rock 'n' roll alive to adapting in the age of AI and social media, Johnny offers practical insights for independent musicians looking to stand out in an increasingly crowded industry. Together, Jason and Johnny discuss live performance, audience engagement, marketing, email lists, touring, branding, and why musicians should think like both artists and entrepreneurs.

Whether you're performing original music, playing covers, or just starting your musical journey, this conversation is packed with actionable advice for building a sustainable career while staying authentic.

What You'll Learn

- Why niche audiences often create bigger opportunities than trying to appeal to everyone

- How The Dreamboats built a successful touring career performing 1950s and 60s music

- Why live performance matters more than ever in the age of AI

- How creating memorable moments helps audiences become lifelong fans

- The importance of finding your unique competitive advantage as a musician

- Why social media consistency beats waiting for viral success

- How email marketing can become one of a musician's most valuable business assets

- Practical ways to turn casual listeners into loyal supporters

- Why artists need to think beyond making music and learn basic business skills

- How setting clear goals changes the direction of your music career

- The value of authentic fan relationships before, during, and after every show

- Why musicians should focus on creating experiences that technology can never replace

Topics Covered

- Independent musicians

- Touring musicians

- Music business

- Fan engagement

- Artist branding

- Music entrepreneurship

- AI and music

- Building a fan base

- Music marketing

- Audience experience

- 1950s music

- 1960s music

- Nostalgia marketing

Who This Episode Is For

- Independent musicians

- Cover bands

- Touring artists

- Singer-songwriters

- Music entrepreneurs

- Live performers

- Music producers

- Band leaders

- Music students

- Creative entrepreneurs

- Artists growing an audience

- Anyone building a career in entertainment

Connect with Johnny Fiacconi

Website

YouTube

Instagram

Facebook

LinkedIn

Connect with The Dreamboats

Website

TikTok

YouTube

Instagram

Facebook

Watch The Dreamboats perform

Connect with Jason Tonioli

Website (Successful Musicians)

Website Jason Tonioli)

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Facebook

Facebook Page

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Spotify

Pandora

Amazon Music

Apple Music

What if the secret to creating your best work isn't more talent or more time, but learning how to enter a flow state?

In this episode, Jason sits down with Steven Puri, a former Hollywood executive, entrepreneur, and founder of Sukha. Steven has worked behind the scenes on blockbuster films including Braveheart, Die Hard, The Wolverine, and projects with DreamWorks before shifting his focus to helping creators unlock deep focus and peak performance.

Drawing from decades of experience and the science behind flow states, Steven shares practical strategies that musicians, entrepreneurs, and creatives can use to overcome distractions, do their best work, and pursue their purpose with confidence.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What You'll Learn

- What a flow state is and why it matters for musicians

- The science behind deep focus and peak creativity

- Why distractions are the biggest enemy of creative work

- How music can help trigger a flow state

- The surprising benefits of timeboxing your work

- Why belief and persistence matter more than talent

- How successful creators overcome self-doubt

- Why freedom is Steven's definition of success

- The importance of protecting your creative time

- How to release your best work instead of letting it stay inside you

Topics Covered

- Flow state

- Peak creativity

- Deep work

- Productivity

- Creative mindset

- Personal growth

- Time management

- High performance

- Success mindset

- Creative habits

Who This Episode Is For

- Independent musicians

- Songwriters

- Music producers

- Composers

- Creative entrepreneurs

- Artists

- Writers

- Content creators

- Freelancers

- Anyone looking to improve focus and productivity

Connect with Steven Puri

⁠⁠Website⁠⁠

⁠⁠Learn More About Steven⁠⁠

Connect with Jason Tonioli

⁠⁠Website⁠⁠

⁠⁠Facebook⁠⁠

⁠⁠YouTube⁠⁠

⁠⁠Instagram⁠⁠

⁠⁠Spotify⁠⁠

⁠⁠Pandora⁠⁠

⁠⁠Amazon Music⁠⁠

⁠⁠Apple Music⁠

What does success really look like for a musician?

In this episode, Jason sits down with attorney, musician, and creative advisor Dan Scott to challenge many of the assumptions artists have about money, success, and building a creative career. As CEO of Spotlight Advisory Group, Dan works with musicians, entrepreneurs, and other creatives to help them build sustainable careers without losing sight of what matters most.

Drawing from his background in law, finance, and music, Dan shares a refreshing perspective on why purpose should come before profit, why artists should focus on making "enough" instead of chasing fame, and how creativity can become the foundation for both fulfillment and financial freedom.

Whether you're just beginning your music journey or looking for a more meaningful definition of success, this conversation offers practical wisdom that every independent artist should hear.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What You'll Learn

- Why chasing money often leads artists in the wrong direction

- What "enough" really means for creative professionals

- How purpose creates long-term fulfillment

- Why creativity is your greatest asset

- How artists can achieve financial freedom without sacrificing authenticity

- The biggest budgeting mistakes independent musicians make

- Why financial literacy matters for creatives

- How to identify the resources you already have

- The importance of building systems and accountability

- Why artists shouldn't try to do everything themselves

- How to think differently about success and legacy

- Why AI should be used as a tool, not a replacement for creativity

Topics Covered

- Creative careers

- Financial freedom

- Purpose and fulfillment

- Independent musicians

- Artist mindset

- Music business

- Budgeting for musicians

- Financial literacy

- Creative entrepreneurship

- Legacy

- Productivity

- AI and creativity

- Personal growth

- Success mindset

- Artist branding

- Journalist relationships

- Local media

- Music marketing

- PR strategy

- AI and publicity

Who This Episode Is For

- Independent musicians

- Songwriters

- Creative entrepreneurs

- Music producers

- Artists building a business

- Freelancers

- Anyone pursuing a creative career

- Coaches and mentors

- Entrepreneurs

- Anyone seeking a more meaningful definition of success

Connect with Dan Scott

Website

Instagram

Facebook - Spotlight Advisory Group

Facebook - Dan Scott

LinkedIn

Connect with Jason Tonioli

⁠Website ⁠

⁠Facebook⁠

⁠YouTube⁠ 

⁠Instagram⁠

⁠Spotify⁠

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⁠Amazon Music⁠

⁠Apple Music

How do musicians get meaningful media coverage in today's crowded marketplace?

In this episode, Jason sits down with veteran publicist Susan von Seggern to discuss the strategies that help artists, entrepreneurs, and organizations stand out. With more than two decades of experience in music, entertainment, corporate, and political PR, Susan has built a reputation for helping clients create authentic stories that attract media attention and build lasting visibility.

Susan shares practical advice on earning press coverage, building relationships with journalists, promoting events, leveraging local media, and understanding what makes a story newsworthy. Whether you're an independent musician, touring artist, or creative entrepreneur, this conversation offers valuable insights on how to build buzz and connect with the audiences that matter most.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What You'll Learn

- Why most musicians misunderstand PR

- How to build media attention before chasing major outlets

- What journalists are really looking for

- Why local coverage matters

- How to pitch media effectively

- The importance of storytelling in publicity

- How artists can create newsworthy opportunities

- When it makes sense to hire a publicist

- How AI can support PR efforts

- Why consistency matters more than overnight success

Topics Covered

- Public relations

- Music publicity

- Media outreach

- Press releases

- Event promotion

- Podcast pitching

- Artist branding

- Journalist relationships

- Local media

- Music marketing

- PR strategy

- AI and publicity

Who This Episode Is For

- Independent musicians

- Touring artists

- Songwriters

- Music producers

- Music educators

- Creative entrepreneurs

- Publicists

- Event organizers

- Podcasters

- Small business owners

- Artists building a personal brand

- Anyone interested in media, marketing, and publicity

Connect with Susan von Seggern

Website

 PR Event Outreach Framework

Career Interview

Future Proof Music School

Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music

What would happen if you walked away from a successful aerospace engineering career to chase a dream you discovered later in life?

In this episode, Jason sits down with singer-songwriter Mark Winters to discuss his journey from aerospace engineer to full-time touring musician. Influenced by artists like John Mayer, Tom Petty, and Jason Mraz, Mark combines poetic storytelling with what he calls his "rocket-scientist brain," using creativity and structure to turn complex emotions into songs that connect with audiences.

Mark shares how a simple anniversary gift sparked his passion for music, eventually leading him to leave a successful engineering career behind. Today, he performs more than 100 shows each year, building a growing fanbase through authentic storytelling, relentless touring, and a commitment to spreading positivity wherever he goes.

This conversation is filled with practical advice for musicians, creators, and anyone considering a major life change.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠

What You'll Learn

- How Mark transitioned from aerospace engineering to professional music

- Why learning music as an adult can be an advantage

- The anniversary gift that unexpectedly changed his life

- How songwriting became a creative outlet and career path

- What it takes to perform more than 100 shows per year

- How to build a sustainable touring strategy

- Why setting measurable goals matters

- The importance of mentorship and continuous learning

- How independent artists can grow an audience today

- Why email lists still matter for musicians

- How to stay motivated when progress feels slow

- The mindset required to reinvent yourself later in life

Topics Covered

- Aerospace engineering and music

- Learning guitar as an adult

- Songwriting and creativity

- Independent touring

- Building a fanbase

- Music marketing

- Email marketing for musicians

- Goal setting and accountability

- Mentorship

- Career transitions

- Creative entrepreneurship

- The business side of music

- Finding purpose through creativity

Who This Episode Is For

- Independent musicians

- Songwriters

- Performing artists

- Adult beginners learning music

- Touring musicians

- Creative entrepreneurs

- Anyone considering a career change

- Music students

- Artists building an audience

- Musicians interested in touring

- Creators balancing passion and practicality

Connect with Mark Winters

Website

Facebook

Instagram

Spotify

Apple Music

YouTube 

Connect with Jason Tonioli

Website 

Facebook

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What happens when a touring jazz bassist, electronic music pioneer, film composer consultant, and music educator decides to reinvent music education using AI?

John von Seggern joins Jason Tonioli for a fascinating conversation about adapting to constant change in the music industry, building a long-term creative career, and why musicians who refuse to evolve often get left behind.

John shares stories from launching his jazz career in Tokyo, touring the world with massive Hong Kong pop stars, working with Disney and Thomas Newman’s team on WALL-E, and eventually moving into online music education long before it became mainstream.

The conversation also dives deep into the future of AI in music. Rather than replacing musicians, John explains how AI can become a powerful creative assistant that helps artists learn faster, market themselves better, and remove technical roadblocks without sacrificing creativity.

If you’ve ever wondered where music education, production, and the music industry itself are heading next, this episode is packed with insight.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠

What You’ll Learn

- Why musicians must evolve as technology changes

- How John built an international music career in Asia

- The realities of touring professionally for major pop artists

- Why passion matters more than chasing trends

- How AI can help musicians without replacing creativity

- The future of personalized music education

- Why information overload is hurting modern learners

- How AI can accelerate music production workflows

- The difference between making “mid” music and meaningful art

- Why musicians should still learn instruments in the AI era

- How online music education has evolved since 2010

- The importance of adapting your career over time

- How AI can help musicians with marketing and business

- Why many successful musicians eventually pivot creatively

- How technology is reshaping the future of learning

Topics Covered in This Episode

- Studying jazz at the New School in New York

- Launching a jazz career in Tokyo

- Touring internationally with Hong Kong pop stars

- Playing venues like Wembley Arena and Madison Square Garden

- Becoming one of Asia’s first computer DJs

- Transitioning into electronic music production

- Studying ethnomusicology and internet music culture

- Working with Native Instruments

- Consulting for film composers in Los Angeles

- Working on WALL-E with Disney collaborators

- The evolution of online music education

- Zoom and the transformation of remote learning

- Building Future Proof Music School

- Developing AI-powered music coaching tools

- Using AI inside Ableton Live

- AI-assisted coding and plugin creation

- Music marketing with AI

- The dangers of losing passion in your music career

Who This Episode Is For

- Music producers

- Electronic musicians

- Touring musicians

- Jazz musicians

- Independent artists

- Music educators

- Ableton users

- Film composers

- Songwriters

- Artists interested in AI tools

- Musicians exploring online education

- Creators building long-term careers

- Producers overwhelmed by information overload

- Artists trying to adapt to industry changes

Connect with  John von Seggern 

Website

LinkedIn

Instagram

Facebook

YouTube

Instagram (Future Proof Music School)

TikTok

Connect with Jason Tonioli

Website 

Facebook

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Instagram

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Amazon Music

Apple Music

He built a band from scratch, sold out shows, landed radio play, and still watched everything fall apart overnight.

Mark Roberge has lived on both sides of the music industry. The highs of momentum and the crash that follows when things go wrong. What makes this conversation different is that he didn’t stop there. He stepped back, studied what actually works, and built systems to help artists succeed long-term.

This episode is not about theory. It is about what happens when you take control of your career and treat music like a real business.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠

What You’ll Learn

- Why great music alone is not enough to succeed

- How Mark built a regional band into a major force using strategy

- What actually went wrong when signing a record deal

- Why no one will care about your project as much as you do

- How to think about music as a system, not just creativity

- Why owning your fan data is critical for long-term success

- How to turn listeners into real fans instead of losing them on platforms

- The importance of consistency in releases and marketing

- Why most artists struggle with marketing and how to fix it

- How to build a team without losing control of your vision

Topics Covered in This Episode

- Starting a band from scratch and building a local following

- Using MySpace strategically to grow an audience early on

- Selling out shows and building momentum independently

- Landing radio play, licensing deals, and national exposure

- The reality of signing a record deal and losing control

- How one failed deal derailed momentum

- Transitioning into producing and helping other artists

- The three pillars: product, branding, and marketing

- Why most artists ignore fan capture and lose their audience

- Building systems to grow fans consistently

- Lessons from years in both artist and business roles

Who This Episode Is For

- Independent artists trying to grow their audience

- Musicians frustrated with lack of traction

- Artists who want to understand the business side of music

- Creators struggling with marketing and consistency

- Musicians considering signing a record deal

- Artists who want to build a long-term career, not just short-term success

Connect with Mark Roberge

Community Website

Tech Platform

Band website

LinkedIn

Instagram

YouTube

Spotify

Apple Music

Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

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Amazon Music

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Two classically trained musicians meet at a party, start improvising, and end up building a Grammy-winning duo.

That moment became the start of ARKAI. What began as a simple jam turned into something much bigger. A new sound, a new path, and a reminder that sometimes the biggest breakthroughs come when you step outside the rules.

This conversation is about taking risks, trusting your instincts, and building something from nothing.

To read the complete transcript and watch the podcast video, visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠episode blog⁠⁠⁠⁠⁠⁠⁠⁠.⁠

What You’ll Learn

- Why many classically trained musicians struggle with improvisation

- How a single jam session turned into a long-term collaboration

- Why waiting for permission can hold you back

- How to start creating even without formal composition training

- What actually goes into building a Grammy-winning project

- Why great music alone is not always enough

- How visuals and storytelling help your music reach more people

- The difference between being a musician for passion vs career

- Why self-belief often matters more than talent

- How taking risks shapes your identity as an artist

Topics Covered in This Episode

- Early musical influences and beginnings

- Life at Juilliard and structured training

- The moment ARKAI was formed

- Learning to improvise and compose outside the system

- Finding a sound beyond classical music

- Using modern platforms to reach an audience

- Letting go of fear and overthinking

- What the Grammy process looks like

- Building a brand around your music

- Defining success on your own terms

- Creating opportunities instead of waiting for them

Who This Episode Is For

- Classically trained musicians who want to try something new

- Artists who feel stuck or unsure where to go next

- Musicians interested in composing or improvising

- Creators building their own identity

- Anyone curious about how real music careers are built

- Artists balancing passion and income

- Musicians who want to take more risks

Connect with ARKAI

Website

Instagram

Spotify

TikTok

YouTube

Facebook

Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music