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For the entire interview transcript, please click here.
What You’ll Learn
In this episode, you’ll learn the crucial balance every musician needs to strike between creating great music and building a loyal fan base. John explains why relying solely on the quality of your music is not enough in today’s oversaturated market. He shares how Hypeddit was born out of his own challenges and how it empowers musicians with tools to automate and simplify promotion. You’ll also learn about the importance of email as a backup for sustaining long-term fan engagement and why building active, dedicated fans is key to success.
Things We Discussed
John dives into the realities of music promotion, explaining why traditional playlist promotion often fails to create meaningful connections with fans. He highlights the advantages of using ads on platforms like Facebook and Instagram and how Hypeddit’s innovative approach bridges the gap between complex marketing techniques and simplicity. Additionally, John emphasizes the significance of authentic fan engagement, effective use of email marketing, and creating systems that foster continuous growth for musicians in today’s competitive landscape.
Connect with John Gold
Personal Website
YouTube
Connect with Jason Tonioli
Website
YouTube
Spotify
Pandora
Amazon Music
Apple Music
4.6
99 ratings
For the entire interview transcript, please click here.
What You’ll Learn
In this episode, you’ll learn the crucial balance every musician needs to strike between creating great music and building a loyal fan base. John explains why relying solely on the quality of your music is not enough in today’s oversaturated market. He shares how Hypeddit was born out of his own challenges and how it empowers musicians with tools to automate and simplify promotion. You’ll also learn about the importance of email as a backup for sustaining long-term fan engagement and why building active, dedicated fans is key to success.
Things We Discussed
John dives into the realities of music promotion, explaining why traditional playlist promotion often fails to create meaningful connections with fans. He highlights the advantages of using ads on platforms like Facebook and Instagram and how Hypeddit’s innovative approach bridges the gap between complex marketing techniques and simplicity. Additionally, John emphasizes the significance of authentic fan engagement, effective use of email marketing, and creating systems that foster continuous growth for musicians in today’s competitive landscape.
Connect with John Gold
Personal Website
YouTube
Connect with Jason Tonioli
Website
YouTube
Spotify
Pandora
Amazon Music
Apple Music