Yes, Texas is “hot” in climate but TCU may be “hotter” in popularity. We can make the argument that ESPN is the best marketer of US colleges in the world. College Gameday and the scrolling ticker on our tv screens, introduce us to new colleges every college football and basketball season. Many of our kids want to be part of the college tailgate “ra ra” and that’s fine but what about the academics, activities and admissions requirements?

Meet Heath Einstein, the Dean of Admission at TCU (Texas Christian University). He’s a Jewish man leading the recruitment efforts of a Christian university, has a college counseling experience in NYC, loves sports and has advice for students who want to get recruited for sports in college. Heath’s commitment to his school and its mission is inspiring and right now, on the heels of their football national title game experience, it is competing with the most selective and academically superlative universities in the south. 

Heath has been a huge supporter of our book and a man on a mission to make TCU the new destination for the right (best) students in the country who want a bit of southern hospitality. Plus the campus is amazing. TCU is from Fort Worth where Tim is from and where Shereem knows TCU alums who are doing very big things. You need to listen to Heath’s seasoned admissions wisdom and get familiar with the university. Rice, Vanderbilt, UT Austin and Duke, there’s a new sheriff in town and its name is TCU.