Chioma Joy Ezechukwu is the founder of Favent Beauty Cosmetics and Natural Hair Africa.

Her cosmetics brand - Favent Beauty Cosmetics is a sustainable cosmetics brand that formulates haircare products that solves issues related to afro-texture hair like dandruff, breakage, hair loss, etc, using natural ingredients that are safe, eco-friendly, and locally sourced.

While, Natural Hair Africa is a media platform that teaches African women how to take care of their natural hair with ease while living their best lives.

She is also an author of (4) different haircare books which she wrote to help African women with necessary information and step-by-step guide on how best to take care of their natural hair.

Chioma loves and enjoys talking so she launched  her own Podcast - Ask Me Anything About Natural Hair, where she talks about everything natural hair.

Her ugly experience with hair relaxers and hair dyes in 2014/2015 launched  her into the natural hair industry. She changed her story of hair loss, dandruff, and hair breakage to a story of healthy natural hair.

Since then, it has been her utmost goal to help African women grow their natural hair with ease while living their best lives.

She has been featured on several media platforms such as Guardian where she was celebrated as a Guardian Woman.

Chioma is a goal getter who is so passionate about Personal Development. She is always looking out for ways to become a better version of herself.

Above all, she is a lover of God.