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Episode 23 | The Explorer CEO: Yamini Rangan on Inventing the AI-First Operating Model at HubSpot
🚀 INVENTING THE AI-FIRST OPERATING MODEL: HubSpot CEO Yamini Rangan reveals how she completely scrapped her $40B company's roadmap and rebuilt it AI-first. Learn how to pivot from volume to conversion, navigate the decline of SEO, and lead transformation when no one has the answers.
⏰ TIMESTAMPS:
00:00 Introduction: From Reading Every Book in the Library to CEO
05:00 Moving to the US: The Airport Story and Finding Her Voice
15:50 Immigration, Grit, and Tools for Navigating the Unknown
25:30 Customer Centricity: Sales is About Getting Customers Promoted
33:45 The 2023 AI Pivot: "When I Said Go, Nobody Went"
42:00 Change Management: Innovation Density vs Team Size
49:25 Board Role in AI Transformation
52:30 Marketing's Biggest Shift in Decades: SEO to AEO
57:00 3X Better Conversion: Volume Game vs Conversion Game
1:04:15 Leadership Corner: What mindset shifts do leaders need to make during times of huge change?
🔑 KEY INSIGHTS:
- The mindset shift from "knowing" to "exploring" required for modern leadership
- Sales isn't about closing deals - it's about getting your customers promoted
- The shift from information to answers: People no longer want to search, they want well-researched answers
- LLM queries average 23 words vs 5-word searches - showing much deeper, specific intent
- Why LLM leads convert 3X better than traditional search leads
- Why 8 out of 10 Google searches now result in zero clicks
📚 RESOURCES:
Blindspotting: How to See What Others Miss | https://amazn.so/97uYE8w
Yamini's Thought Leadership From INBOUND | https://www.linkedin.com/posts/yaminirangan_yesterday-at-inbound-i-had-the-pleasure-activity-7369750149276815360-RJC7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB5eYzoBji0hRFR25InbUtOYcrXhHjARevM
Yamini on AEO vs. SEO | https://www.linkedin.com/posts/yaminirangan_its-been-a-week-since-we-launched-the-loop-activity-7371552819247759361-21_r?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB5eYzoBji0hRFR25InbUtOYcrXhHjARevM
**🔗 CONNECT:**
Yamini's LinkedIn: https://www.linkedin.com/in/yaminirangan/
Yamini's Executive Bio: https://www.hubspot.com/company/management/yamini-rangan
Leadership Questions: [email protected]
Instagram: https://www.instagram.com/megandamyshow/
LinkedIn: https://www.linkedin.com/company/the-meg-amy-show
#Blindspotting #Leadership #AI #IntellectualHumility #BusinessTransformation #HubSpot #MegAndAmyShow
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By WRKdefined Podcast Network🚀 INVENTING THE AI-FIRST OPERATING MODEL: HubSpot CEO Yamini Rangan reveals how she completely scrapped her $40B company's roadmap and rebuilt it AI-first. Learn how to pivot from volume to conversion, navigate the decline of SEO, and lead transformation when no one has the answers.
⏰ TIMESTAMPS:
00:00 Introduction: From Reading Every Book in the Library to CEO
05:00 Moving to the US: The Airport Story and Finding Her Voice
15:50 Immigration, Grit, and Tools for Navigating the Unknown
25:30 Customer Centricity: Sales is About Getting Customers Promoted
33:45 The 2023 AI Pivot: "When I Said Go, Nobody Went"
42:00 Change Management: Innovation Density vs Team Size
49:25 Board Role in AI Transformation
52:30 Marketing's Biggest Shift in Decades: SEO to AEO
57:00 3X Better Conversion: Volume Game vs Conversion Game
1:04:15 Leadership Corner: What mindset shifts do leaders need to make during times of huge change?
🔑 KEY INSIGHTS:
- The mindset shift from "knowing" to "exploring" required for modern leadership
- Sales isn't about closing deals - it's about getting your customers promoted
- The shift from information to answers: People no longer want to search, they want well-researched answers
- LLM queries average 23 words vs 5-word searches - showing much deeper, specific intent
- Why LLM leads convert 3X better than traditional search leads
- Why 8 out of 10 Google searches now result in zero clicks
📚 RESOURCES:
Blindspotting: How to See What Others Miss | https://amazn.so/97uYE8w
Yamini's Thought Leadership From INBOUND | https://www.linkedin.com/posts/yaminirangan_yesterday-at-inbound-i-had-the-pleasure-activity-7369750149276815360-RJC7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB5eYzoBji0hRFR25InbUtOYcrXhHjARevM
Yamini on AEO vs. SEO | https://www.linkedin.com/posts/yaminirangan_its-been-a-week-since-we-launched-the-loop-activity-7371552819247759361-21_r?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB5eYzoBji0hRFR25InbUtOYcrXhHjARevM
**🔗 CONNECT:**
Yamini's LinkedIn: https://www.linkedin.com/in/yaminirangan/
Yamini's Executive Bio: https://www.hubspot.com/company/management/yamini-rangan
Leadership Questions: [email protected]
Instagram: https://www.instagram.com/megandamyshow/
LinkedIn: https://www.linkedin.com/company/the-meg-amy-show
#Blindspotting #Leadership #AI #IntellectualHumility #BusinessTransformation #HubSpot #MegAndAmyShow