What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International.

Find out how he sees the big idea filtering through every brand activity, why being led by ideas means that all the day-to-day marketing becomes easier to manage, and more top tips, in the latest episode.