How does one start a practice? Dr Rubin believes the best way is to start small and go big. Your practice members aren't coming to see you because you have the prettiest office in town. You are attracting them in droves because of who YOU are, how YOU take care of them, what YOU say to them. It's not about what's outside...it's about what inside that counts. Sound familiar? ADIO (above-down, inside out). It works to heal a body and to build a practice!