Matthew Guerruckey (@guerruckey) is the Editor in Chief of Drunk Monkeys, an online literary magazine and film blog. He also cohosts their film podcasts. We discuss content creation and brand development in Trump's America. La. La. Land. Go. See. It. Now. A new season of Gilmore Girls hit Netflix, but neither of us has ever seen the original show. That led us to think about what other massively popular pop culture phenomenon are we missing out on? Rogue One: A Star Wars Tale comes out this week, and we're going to opening night. If only the process of buying tickets weren't so tricking difficult. Those Japanese sure do love dead fish.