Gavin Wills, the technology lead at OpinionRoute, discusses his background and career evolution that led him to OpinionRoute. He highlights a 20-year tech evolution in his career that started with texting and leading to full workflow automation with AI.

Gavin shares about the Cork office in Ireland, where the technology team is based, and the vibrant atmosphere and culture there. He emphasizes the importance of business data for market research companies and how OpinionRoute's Navigator platform aims to help MRX get leaner and more efficient.

Gavin shares the role of AI in improving efficiency and enhancing OR's development process.