In this conversation, Terence McCarron, Rich Ratcliff, and Danielle Chinitz discuss the recent indictment of a small B2B sample company for survey fraud, exploring the implications for the industry, best practices for vetting vendors, and the importance of transparency and technology in ensuring data quality.

OpinionRoute acquired Jibunu! In this episode Terence chats with Ken Berry as they explain from each side why this made so much sense for each company, and the Market Research agency client base.

It's vital the MRX industry always focuses on building and maintaining trust from brands and consumers alike. It's why we believe every leadership team needs a "Trust Officer".

Rich Ratcliff, OpinionRoute's CTrO, is today's guest to discuss what "Trust" covers; why he feels personally connected to the purpose of his role; and how we can also be a more welcoming industry for younger talent.

In this episode of Gator Aid, host Terence McCarron sits down with Danielle Chinitz, OpinionRoute’s SVP of Client Experience. Danielle shares her insights on:

Danielle emphasizes the importance of happy employees and the role they play in delivering a great customer experience.

Tune in to learn more about CX and its impact on the industry.

OpinionRoute's CEO Terence McCarron is joined by guest Kayla Cousineau for this episode.