Ladies, are you too afraid to stop and think about who your ideal customer is? Do you think if you think can get your message out to everyone, regardless of if they are interested, then someone might decide to buy from you?   Now listen, I get it. I have been exactly where you are right now. I'm not anymore, but I have been there. It can be so hard to wrap your head around why you need to get specific about your audience. This week I share a SUPER embarrassing story of mine that perfectly illustrates why you need to get clear on who you serve.   Click the link below to listen (12 mins).   Have a wonderful week! Brinie Xx