Simplify Business with Brinie

Do you struggle to generate consistent income in the door?

Do you struggle with what to post or

How to connect with your audience?

It's likely you don't really understand your ideal client....

If you are someone who thinks that defining your ideal client will STOP you making sales then this ep is for you

If you would like to connect with me further come and join my free Facebook Group 

Happy Listening

Brinie

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Hello and welcome to another episode of the Simplified Biz with Brinie podcast.

I'm your host Brinie and this week guys, I come to you with actually a bit of an apology.

So for those who have been following along just last month, we have been opening the doors to the Simplified Biz Accelerator and I got to have some beautiful chats with a lot of women. And over the course of the month in the live sessions that I was running, and doors have closed so if you want to be notified again, make sure you jump on the waitlist for that program.

But over the course of that month what became abundantly clear is I have this beautiful resource that I created a few years ago actually and I've confirmed it's still going to work for you. And I have it in some of my programs, but I haven't put it up as an available, freebie for you guys again,

A lot of the conversations that I've been having over the last month with a lot of the women were around this notion of money.

Now, when we talk about money, guys, what we're talking about here is this concept that if you want to have money from your business, and I'm not mocking anyone at all here, the number one thing we need to be doing is getting more sales in our business.

And if you're running a service based business, that means getting more customers through the door.

And this is the part I have found that people really struggle because there's this idea out there that build it and they will come word of mouth, people who show and this one that you're gonna hear me talk a lot about this whole idea of being sexy online.

And I'm not talking about only fans.

I'm literally talking about these people who are so peppy in the sexy all the time.

It's exhausting!

And when you view that as the bomb, that's what you need to be reaching to get more customers, it can be exhausting and overwhelming.

And so many fears come up.

And I've realised that if you've heard me talk, you know what I'm going to say, we all need to just take the breath and stop we need to put our blinkers on and we need to get really good at getting customers into our business effortlessly.

And this is a word you're gonna hear me talk a lot more about.

Because attracting customers to you is not as difficult as people make it seem...

No, it doesn't have to be like that at all.

And while I do encourage everyone to have a personal brand attached to their service business, this is not something that is going to require you to be putting yourself out there every single day.

Okay, because I know a lot of us fear that (I don't now, it was a fear I had PREVIOUSLY when I was running my previous service based business)

Okay.

So what I realised is I have a resource it is my 30 day action plan.

It is a guide to getting more customers in 30 days.

----> In just 10 minutes a day.

And it is the ultimate time saving guide to effortlessly attracting more customers into your service based business.

So if you are a time poor service provider who is struggling to find the time to market your business, then this is for you.

Okay, so what I'm aiming here is to ease the overwhelm that you're experiencing and show you how to market your business in just 10 minutes a day without having to come up with constant content to post.

Now I've got simple yet effective strategies that are going to show you how to maximise your marketing efforts in minimal time because I understand guys understand how busy you are.

And again, it is my ultimate time saving guide to effortlessly attracting more customers.

Now, what I'm hoping that you walk away with once you've got this download is an understanding that it is possible to generate more sales in your business without posting more because for some reason, there's this fixation on social media and I gotta tell you, it's, you know, it's part of your marketing strategy, but it's definitely not the one thing you should be doing.

And what I'm hoping to show you is new ways for you to attract customers without posting on your socials, straightforward ways to get your business name in front of your ideal customers with minimal fuss or minimal preparation.

Because I mean, let's be real, who has time to do their hair and makeup every time they want to turn on that camera right?

And simple strategies to help you put your name out there. And effortlessly sell and make more income all in less than 10 minutes a day.

So I hope this has given you some food for thought on this week.

You know I'm all about helping them move forward in bite sized chunks.

Any questions at all please send me a DM or shoot me an email

But otherwise, head over to my website, head to the show notes grab this download if you don't have it, and if you are someone who's like "I have this Brinie, I need to take the next step with you," then you'll be getting an email from me later on this week letting you know how you can take that next step.

Okay. Have a really great week everyone. I look forward to chatting with you soon.

And remember, you absolutely have the ability to create your business your way and live life on your schedule.

Have a great day.

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Hello, and welcome to another episode of The Simplify Business with Brinie Podcast.

I'm your host, Brinie, and this week guys, I'm talking all about why a structured work week is the key to you working less.

Now for those of you who have been following all of my things, you know that there's been some big changes in my world and, in order to move forward with Business. with Brinie, what I've decided to do is poll my audience in my free Facebook group, you can go and find that link in the show notes and ask them what their biggest frustrations they are experiencing as a passion-fuelled, service business owner.

So two weeks ago, I did some free training around the third biggest frustration which was all around "three strategies when the work is becoming overwhelming" because that is a frustration.

This week, the second biggest entry was that you feel like you're working all of the time.

And so the free training that I've done over on my Facebook page and the Facebook group, which you can go and watch, is showing you why a structured workweek is the key to working less.

But what I have found when I work with my beautiful clients, or when I'm more when I'm running any kind of free group, is that there seems to be a lot of pushback when I start talking about "building a structured workweek"

And at first I thought that I was doing something wrong that that I was talking about it incorrectly. But what I've since come to realise is the whole concept of building a really structured workweek, gets a lot of pushback because of the women that I get to work with.

Okay, so if you're still listening, this is for you today.

And what I want to do is with this podcast episode, have this as a bit of a precursor to watching that free training. Okay.

This is some of the pushback that I get when I talk about building a structured workweek.

#1 So the first pushback is usually from someone who really has a full time job who really wants to try to try these. And when we talk about building a structured workweek, there's this whole pushback of "wait a minute" and "no I don't want this to be real. I just want to know that I could"  I don't I don't want to make my life more hectic. I don't want to stress myself out. I just I just want to start this business and know that I could do it. inject a bit of joy into my life"

And I love that. I love that and that's where that fear comes from that I'm going to make this a really big deal for you a really big thing.

Okay, now I want to be clear I'm absolutely not. But we will get to that in a second.

#2 The second biggest piece of fear I get is around "No No Brinie You know if I'm if I build a structured workweek that makes this real, this is a thing. This is a thing and I don't want this to be a thing. You know, like I'm not ready to run a business. I don't want to be a business owner. I just this is an idea I had and if I keep it at arm's length, it's not really real"

Okay. Now that fear.

I have I have had that fear myself.

And what I can say to you is we will move you through that but you have the business no matter what you do.

If you have a service (and you can have a little chuckle at yourself while you're listening to this)

if you have a service and there is money exchanging hands, and my friend what you have in your hot little hand is a business. Okay?

And you have a choice on how you operate it.

That's with you, okay, it doesn't matter how I define it.

It is real and it is happening.

You will living it you're actually doing the thing you want to do.

You just don't want to tell yourself that you are and that's a that's a great problem to have.

But and I'm going to show you how you can implement a structured work week.

#3 And the third biggest one I get is "Brinie. You don't understand. I can't have a structured workweek because my life is really chaotic. I've got the kids I've got a full time job. You know, I cannot commit to doing something on Monday night. Yeah, because I just don't know what my life is gonna look like"

Guys, the reason I am so open about my background is not because I want you to know all the things that I've done. Okay, it's because I need you to understand I've lived that life. I've lived that life a number of times.

I still I still live that life. Okay. I am a woman running a passion-fuelled, service business, who has two small children whose husband does not want to be retired out. He loves his job. So for the mornings, I'm a single mum.

I'm doing all of the things.

I do all the school afternoon activities.

My kids I'm sick, I'm with them.

I'm with them on the weekends doing all the activities doing all the sports runs.

I want to be the mum in the P&C.

Okay, so I my life is not I'm not working 40 hours over here.

So I get you I feel you and what I want to say to you all with this fear of a structured workweek is it's a concept.

It isn't actually *Mondays you do this * Tuesdays you do this.

That works if it's your sole business, and I can help you with that.

But this concept of a structured workweek is I need to get clear on three things.

Three things, okay.

It's your business and your life.

It's all absolutely possible.

But we work from a different starting point.

And the reason I wanted to jump on and have a chat with you about this today is sometimes I feel people can shut off when they hear something.

I know I used to and I think "that's not for me. That's not the life I want to lead."

But if you can take anything away from today is that you are amazing.

Okay you if you have this concept in your mind, if you aren't already dabbling.

If you are generating income from this (and I know some of you listening you do smash your income goals), you're doing it, you're doing all of the things.

Let's just work smarter.

Call yourself whatever you want to call it. I hate the phrase small business because it makes you feel used to make me feel like what I was doing was important.

If any part of what you do brings joy to yourself or joy to someone else, what you do is important and needs to be treated as such.

Okay, so shoulders back. You've got this and you can absolutely build a business around the life that you currently have.

Okay, I'm gonna leave it there.

What I want you to do is to mark down those three things.

I'll be sharing this podcast episode in there. And you will be in a group of like minded business owners who are passion-fuelled, service business owners trying to run a business just like you.

Until next week, everyone have a really wonderfully productive week, but, most importantly, keep doing what you love. 

Bye

Brinie

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Hi ladies,

Welcome to March! 

This month I am fixated on helping you save TIME in your business (and your life).

To help you do this I am running free, weekly trainings in my Facebook Group.

The trainings are over zoom but will be streamed into the group so you can either connect with me live OR watch the replays after.

I have a poll running at the moment to help me deliver content that will serve you best so if you haven't voted yet then:

Looking forward to connecting with you in the group!

Brinie

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I'm gonna marketing nerd out in today's episode!

I've had the pleasure of chatting with a lot of my beautiful, passion-fuelled business woman this week and the topic of "consistent income" has come up.

Lot of my clients and a lot of the women who book calls with me, are so amazing at what they do, and they have such passion for what they do.

I just I love it.

It's probably one of the favourite parts of my job getting to talk to these women.

They've gone out there with no marketing background at all, which is just wonderful, and they pushed, pushed, pushed.

Most of them have started businesses from little more than a dream and now they have sustainable businesses, which is wonderful.

And now they've hit a plateau.

It's time to do more, get more in the door. And this is where they invariably hit a bit of a cap, right?

Because they've gotten so far on excitement and and they have this business and now it's busy.

And here's where everyone gets a little bit unstuck.

Because if you have spent any time online of late, it is a hot mess of people:

and this is my rant 

with  little to no regard for you, your business or your audience.

You cannot be following one generic strategy if your audience isn't out there

I'll use the example of tick tok...

Please do not start marketing on tick tock if you don't know if your audience is out there.

Seriously (And I know people who are doing this because I think it's the next big fad and trend) So they spent all this time learning this system time that they don't have time that could be better spent marketing and getting directly in front of their perfect ideal client.

I told you I rant a little bit.

So here's what I'm proposing. Because I'm a firm believer that anybody can run their own business.

There are a few things you need, obviously, but you've got the passion and the drive. I am more than happy to help you.

And in that vein, what I want to do is to show you how much simpler you can be marketing your business if we just keep our focus on our ideal clients.

And I know that all of you out there listening know who your ideal client is, okay?

And we get distracted by outside external influences telling us the next best place to market but we're forgetting all about our ideal client.

Now there are so many ways of getting in front of your perfect clients, WHATEVER your business may be, that people tend to ignore because they seem so simple.

So what I'm proposing is this in my Free Facebook group this week, "Grow your passion-fuelled Business with Brinie" Come over and join us.

I'm going to be running some free training on how to get more sales by doing LESS.

Okay.

It is going to be live in the Facebook group.

If you show up live you can obviously ask me questions there run around lunchtime.

Free Facebook group > free training "How to get more sales by doing less".

I'm really excited because I love hearing when people have overcomplicated something is gonna cut it all down.

Your business is your business.

And let me show you how you can serve more people, and do more of it by doing less,

I'm a big fan of doing less generating more sales!

Okay, that's it for me.

Short and sharp this week but hopefully designed to get you thinking obsessing and also getting excited to learn.

Learn more and you know, if you've been following me for a little while and you know that I just love to go all out and help educate as much as I can.

Particularly women who are out there forging forward in their dreams and serving people doing what they love.

Building a life that is yours and where you're in control is something I am very passionate about helping others do like I've been able to do!

Okay, so if you're listening, what I'd love you to do is come and:

Until then guys I really look forward to getting to chat with you next week.

> Send through questions

> Come engage in the group

and I will chat with you then.

Bye!

Brinie

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Let's be real - Small biz can be lonely

Showing up every day for yourself, by yourself, can be so hard!

Do you forget what it is like for someone to have your back? To show up and cheer for you? 

If you are missing a strong community (but hate big groups of people) then my Action Takers program is for you.

We only open quarterly and spots are limited.

You can check it out here and jump on the waitlist to hear when we reopen again.

Wishing you a cracker 2023

Brinie

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