Today for our 24th episode, we will talk with Anna Lewis, Google Analytics Analyst at Wiggle in the UK.

If you have been in the Google Analytics community for the past few years, you may have come across Anna’s name participating in Google+ forum discussions, blog posts and speaking at conferences about advanced analytics.

My friend Doug Hall (aka @fastbloke on Twitter) told me that Anna would be a great guest for the show. I couldn’t agree more.

Anna started her marketing career in SEO, but quickly was drawn to the accountability of measurable channels like paid search. From there, analytics seemed like a perfect path of pursuit. Learn how Anna made the decision to pursue analytics, and also stay tuned for some other news that Anna has to share in today’s episode.

This Episode is sponsored by Supermetrics

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Quotable moments from our talk with Anna Lewis

On making use of analytics:

On finding the right balance:

On tooling in analytics:

Links related to this week’s episode

* @annatlewis on Twitter

* Anna’s professional blog

* Anna’s guest posts on @sewatch

* Measurecamp Unconference official site

* Measurecamp founder on Twitter

* Interested in making some money with MCF?

* Upcoming Hollywood Blockbuster Brighton Premiere

* One of many awesome Google Analytics blogposts by Anna

Past episodes on SoundCloud