In this episode of The Outliers Project, Molly Hawkins talks with Kim Woozy, founder of MAHFIA, about reshaping the action sports industry through visibility, equity, and storytelling. From early skate videos to leading diversity initiatives, Kim has championed women’s voices in spaces that long excluded them. She shares how representation isn’t just about inclusion—it’s about rewriting the narrative, building community, and making sure the next generation sees themselves in the story.