Bob Gorrie spoke with Gary as part of his Preparing for the Post Covid-19 World podcast series. Bob, who is the CEO of Gorrie Marketing which is a retail activation company, focuses on creating exceptional brand environments through point-of-sale, pop-ups and store-in-a-box displays. Together, Gary and Bob discuss the initial challenges of the pandemic and how it impacted Bob's business. Also, they examine what it means to have 5 generations of consumers all interacting in one market place and the difficulty of creating meaningful consumer experiences for each path to purchase.