The Art of Sway

Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway


Listen Later

In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics.

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

The Art of SwayBy Danielle Wiley, Sway Group CEO