We speak with Richard Tierney, CEO of the Dublin St Patrick’s Festival. The St Patrick’s Festival is the biggest celebration of Irish arts, culture and creativity worldwide and its impact is astonishing. In 2024, it delivered an overall media reach of 400m+, publicity worth €522m, a digital and social media reach of 22m, a live audience in excess of 600k, a TV audience of 386k with a market share of 51%. There were over 4,200 artists who worked on it and it generated 11,000 days of employment.

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