Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works.

00:27  FUD
05:18  Sources of FUD
15:26  Putting in the Work
19:49  Community Value
22:42  Focusing on What Is Working
25:51  Side Projects/Studies/Products
31:56  Extreme Ownership