March 07, 2020

Episode 247: Communicating on Tour, With Sally Bradfield

42 minutes

Ben and Courtney are joined in this episode by Sally Bradfield, a former communications rep on the tennis tours who is the author of the new novel Not Quite 30 Love, and who has a host more stories to tell about her time working in tennis, particularly (to Ben's delight) on the WTA at the turn of the millennium.

Sally has stories about working with emerging stars like the Williams sisters, Martina Hingis, Anna Kournikova, Maria Sharapova, and also speaks generally to the ever-ongoing plight of communications reps who have to corral players after tough losses, deal with egos, and constantly negotiate obligations against objections. If you delight in backstage tennis tea, you will be quite quenched.

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