It's 2006 and Jake is the final interview for his first sales job. The Area Manager asks him to sell him a Coke... except he has a half drank bottle of water in front of him. "Why would I sit here trying to convince you to drink a Coke when I could just sell you more water?" With so much uncertainty, this episode is more important than ever as we navigate how we treat our customers and prospects as we head into 2021. Today Jake shares 3 KEY Selling Perspectives to be mindful of as you begin business planning for the New Year.