Brett Abbott, Founder & CEO of Pool Builder Marketing, breaks down how the pool industry is adjusting post-pandemic. With the COVID boom pulling sales forward, new pool demand is slowing—especially for budget-friendly options—while renovations are on the rise. Brett shares why relationship-building and reputation matter more than just posting on social media, how businesses are adapting with alternative materials and pool types, and why Northern builders are feeling the squeeze on pricing. Plus, we dive into the importance of education and why competing on quality beats racing to the bottom on price.