In this Ignite podcast we are pleased to be joined by Dave Nugent, Vice President- Data Solutions with Aspire-North.

Having spent years in the data business Dave is keenly aware of the need for understanding customers, one-on-one, with solid reliable data that allows for a personal dialog with each one.

He is also providing insights regarding data privacy and how we need to be better stewards of personal data while maintaining marketing efficiencies through targeted communications

Listen to Dave uncover truths about how to properly identify and then build marketing communications that are the best for the sender and the recipient.