Ignite: A Podcast by Designsensory Intelligence

CEO and Co-Founder of global data collection company, Veridata Insights, Jami Pulley has attained over 25 years of experience in the market research industry.

Beginning at Common Knowledge, Jami would advance in her career to become the first female Senior Vice President of e-Rewards (aka Research Now, aka Dynata), managing their largest revenue producing region and launching the LATAM region.

Jami’s passion for providing unsurpassed value to clients led to the inception of Veridata Insights, a global data collection and panel company. At Veridata she embraces the latest technology, complimented with a little creativity, to earn the right to be a valued partner to her clients. Utilizing Veridata’s internal panel, BizKnowledge, in addition to phone and social media recruitment to support qualitative and quantitative research, Jami’s enjoyment lies in delighting clients with outstanding customer service.

By applying her passion for team building, Jami leads Veridata to develop creative solutions to complex challenges, proudly delivering on the promise of fulfilling projects “on time, on budget, and stress free”.

Jami’s beloved work keeps her busy but attending her four children’s endless sporting activities often occupies the remainder of her schedule. Jami enjoys family time with her husband and children, especially family dinners. Jami has a passion for traveling, which she aspires to enjoy more of as she continues to take Veridata to escalating heights.

In this Ignite podcast we are pleased to be joined by Tracy Stuckrath, the founder of thrive! meeting and events and the Eating in a Meeting podcast.

After being diagnosed with a food allergy, Tracy changed the trajectory of her career in 2009 to help clients establish best practices, mitigate risk, improve experiences, and increase profit with the food and beverage they serve.

She has produced 150+ podcast episodes, co-authored two books, published over 100 articles and is recognized as a meetings and event industry leader, including Top 25 Women in the Meetings Industry and a Top 500 Event Professionals in North America.

Listen to Tracy as she devolves into how to create safe, sustainable, and inclusive food and beverage events that deliver experiences where everyone feels valued. Every guest matters. Every meal matters.

In this Ignite podcast we are pleased to be joined by Amanda Verhoff, President and Executive Director of ALSD, The Association of Luxury Suite Directors.

Amanda currently plans and executes ALSD's conference and tradeshow, held annually in a city with premier sports venues, which attendees visit as hands-on education. She also programs the ALSD Conference education, as well as the Design & Build Forum and the Sports Sales Training Forum, both new branches of the ALSD tree.

She shares how important it is to do the work you are passionate about. How important it is to be informed on topics you and your company are interested - to turn to the experts to help you understand the topics you are passionate about.

Listen to Amanda as she examines how the path to a more inclusive future starts by asking questions and becoming informed.

In this Ignite podcast we are pleased to be joined by Uma Srivastava, Executive Director of KultureCity.

KultureCity is an international nonprofit aimed to create acceptance and inclusion for those with sensory needs. Since the program’s inception, KultureCity has created over 600 sensory inclusive venues in 4 countries. Through Uma’s leadership and dedication, KultureCity was awarded one of the World’s Most Innovative Companies for 2019 and 2020 by FastCompany.

She shares how accepting organizations are to the KultureCity mission and, once shown the human and business benefits of embracing sensory needs, the ability to train and certify staff for enlightened engagement. She also shares how important it is to be tenacious, persevere and positive in the pursuit of intelligent inclusivity

Listen to Uma uncover the great successes and opportunities she experiences every day and what you can do to be inclusivity aware.

In this Ignite podcast we are pleased to be joined by Dave Nugent, Vice President- Data Solutions with Aspire-North.

Having spent years in the data business Dave is keenly aware of the need for understanding customers, one-on-one, with solid reliable data that allows for a personal dialog with each one.

He is also providing insights regarding data privacy and how we need to be better stewards of personal data while maintaining marketing efficiencies through targeted communications

Listen to Dave uncover truths about how to properly identify and then build marketing communications that are the best for the sender and the recipient.

On this episode of Fired Up, Bob Corscadden, Vice President of Sales & Marketing for El Toro,

Bob joined El Toro in 2020 and has established his career expertise by spending critical time with

Bob earned a bachelor’s degree from Marquette University, and an MBA from Columbia

“I can’t wait to hear the roar of a home crowd again. I need that vacation from reality, a momentary escape, in a shared moment with a friend or family member ”

On this episode of Fired Up, Bob, Dave and Don, three sports fans share their love of sports, when and how that love began, how the past year has changed their outlook on attending live sports, how they feel front office staff responded to the disruption and their hope for the future. All three were introduced to sports at a young age by their fathers.

We were introduced to Bob by the Indianapolis Indians. He is a fan of multiple sports including the Indianapolis Indians, Indy racing, the LA Dodgers and the UCLA Bruins.

Don came to us by way of NASCAR and Bristol Motor Speedway. He is a fan of NASCAR and collegiate athletics (he is a professor at a mid-major university).

Thanks to the Minnesota Vikings, we met Dave. A huge Vikings and Twins fan also enjoys golf.

Hear about their fan journey and how their sports life has been changed over the past year. But rest assured, nothing has changed their love of sports and their emotional need for live sports. Emotions that just can’t be wiped away.

“Jeff Vinik has mastered the ability of a sports team in a community to have a great organic partnership. He has given so much to this community over the years that it's almost like people's civic duty to give back. And we've been the benefactor of that. ”

On this episode of Fired Up, Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group, talks about great ownership with a sincere commitment to the players, staff and most importantly – the community.

Having grown up in the East coast of Canada, he dreamed of the NHL from the player perspective. He grew up in a rink and played the game for a number of years. It afforded him some opportunities for college and a little bit of a minor pro hockey after that. But quickly realized it was not going to pay the bills long enough and needed to go up and get on with real life.

Matt coached for a while at the university where he played and was also running a little player development program for some local youth. He was still involved in the game, but wanted more, he wanted the NHL. Matt’s good friend, Brad Richards, who was playing for the Lightning talk with Matt. It was through that conversation that the front office became his calling. Still involved with the sport he loves and as competitive as ever as part of a winning team.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

On this episode of Fired Up, Kerry Vick, Director of Tickets - Premium Services & Events with the Indianapolis Indians, talks about opening up the venue for many events which allows the community to experience the stadium in different ways – but always to be entertained – and the importance that plays for the bottom-line.

Kerry joined the Indians in 2000 and has spent his career getting his hands involved in almost all facets of the business.  He has led teams in tickets, suite sales & services, and premium hospitality while making contributions to sponsorship sales, marketing, facility improvements, hiring and training, and culture-building.  

Kerry led the formation of Victory Field’s special events business in 2012 and turned it into a year-round operation in 2020 after redesigning the suite level and premium seating program through multi-phase renovations.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

Charlie is currently SVP, Ticket Sales and Service with the Philadelphia Union.

Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family.

“Nurture the fan base to improve engagement season to season including getting the players out in the community. Build strong relationships. ”

Charlie began his career with the MiLB Dayton Dragons as an entry level ticket sales rep. After two seasons, Charlie jumped to the big leagues as a ticket sales rep for the Cincinnati Bengals and quickly progressing to the management side of the business with the Chicago Fire as Manager, Season Ticket Sales. From there, he moved to the Indiana Pacers as Director of Group and Consumer Sales.

Ultimately, Charlie joined the Philadelphia Union in 2016 to head up the ticket sales department. Under Charlie’s leadership the Union ticket sales staff has grown revenue by approximately 15% and has achieved the top 5 gates in club/stadium history.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com