<p>Hypercasual games have always had challenges when it comes to retention. The business model is slowly changing because of that limitation, and we chat about how hypercasual will change on a design level AND monetisation level to beat that challenge. Will either of those changes hypercharge the genre's revenue?</p>

Hypercasual games have always had challenges when it comes to retention. The business model is slowly changing because of that limitation, and we chat about how hypercasual will change on a design level AND monetisation level to beat that challenge. Will either of those changes hypercharge the genre's revenue?

Episode 25: How Ads Impact Retention in Hypercasual Games

Bi-Weekly podcast exploring the gaming world with Sam and Ian at Admix. Admix is an In-Play advertising platform that lets you place ads inside your game scenes. Think replacing an in-game billboard with a real life advert - it generates revenue for the developer, but is as non-intrusive as a real life billboard is on a walk through a city. We're committed to helping devs however we can, and creating player friendly advertising solutions is a big part of that.

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Episode 25: How Ads Impact Retention in Hypercasual Games

Episode 25: How Ads Impact Retention in Hypercasual Games