GameBake is a mobile game publisher and a fantastic distribution technology, and we were lucky enough to sit down with their CEO Michael Hudson to talk all things gaming. We touch on monetization, distribution, and the relationship between a publisher and a developer. And, of course, we had to ask Michael about In-Play too.

There are some fantastic tips in here for devs and publishers alike.

If you want to find out more about GameBake, check them out here: https://www.gamebake.io/

NFTs, or Non-Fungible-Tokens, are the hottest thing right now since... Well, not sliced bread because that IS fungible. Pokemon cards? Anyway, they're an amazing revolution in the digital space but where they are right now has a fatal flaw... Listen in to find out exactly what that is.

In another special interview episode, we sit down with the studio that brought you fantastic mobile games like Ultimate Car Driving Simulator, and Ultimate Offroad Simulator.

Caglar Bozkut, UA and Monetization Manager at SirStudios, discusses the history of the studio, the nature of making standout racing games on mobile, and his views on the future of mobile monetization. 

It's a really fantastic listen, and we hope you enjoy.

A very exciting episode this week where Sam and Ian discuss Admix's new partnership with a global leader in ad verification: Integral Ad Sciences, or IAS. 

"Ad verification?" you might be asking. "That sounds complicated, and something that I as a game developer just don't need to care about." Usually, you might be right. But with In-Play leading the way in ad verification in non-intrusive ad formats in games, you could be set to boost your revenue, brand interest in your games, and help to establish gaming as the next titan-sized media channel that it's already on the path to be.

You should listen to this one.

In this special Q&A episode, we sit down with Do Dreams and take a deep dive into the design and monetisation of Drive Ahead! We touch on everything from where the game began, to how Do Dreams are using In-Play ads to prepare for a cookie-less future, and even to Erik's personal secret to living a happier life.

Erik's LinkedIn: https://www.linkedin.com/in/epkoski/
Do Dreams:  https://dodreams.com/
Drive Ahead!: https://play.google.com/store/apps/details?id=com.dodreams.driveahead&hl=en_GB&gl=US

Into music:
Covert Affair by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3558-covert-affair
License: https://filmmusic.io/standard-license

This week, Sam and Ian toss their collective hats into this hot topic with a unique perspective: that of a non-intrusive advertiser's. Admix as a company is dedicated to player first advertising, and - as an apparently pro-consumer move - the death of the IDFA must only be a great thing for us, right?

If only life were that simple...

This week, Sam and Ian talk about some of the fantastic publisher partnerships that Admix has had and the learnings that each one has given us along the way. Everything from amazing insights into In-Play retention to how non-intrusive advertising can pump up a game's LTV!

And perhaps the real learning is the friendships we made along the way...

It's mostly the data and statistics though.

That's right, the world's first in-depth look at the advertising solution of the future is here! In-Play is a game changer in so many ways, and this report dives into how working devs today feel about it. This podcast gives a behind the scenes breakdown of why we got the results we got.

Action games are a lot like hypercasual games when it comes to monetisation, but the people who play them are different in a couple of key ways. This week, we discuss the psychology of action game players and what that means for the business model of the entire genre.

Hypercasual games have always had challenges when it comes to retention. The business model is slowly changing because of that limitation, and we chat about how hypercasual will change on a design level AND monetisation level to beat that challenge. Will either of those changes hypercharge the genre's revenue?