2020 was a shockingly good year for player friendly advertising considering how awful it was otherwise. But that makes sense: people needed fun distractions more than ever, and they definitely didn't need intrusive ads. This week, Sam and Ian look back at 2020's In-Play progress and look forward to what 2021 might bring.

We talk about programmatic advertising in gaming all the time here, but we've never gotten into the nitty gritty of what programmatic means. What is programmatic advertising? Why is programmatic advertising so important for gaming? What is the future of programmatic advertising?

WOW do we love saying programmatic advertising, or what?

Games are changing, and some of them aren't even really games anymore but basically 3D versions of the internet.. Second Life was a pioneer in that, and Fortnite is a huge new name that's gone from a game to a place where people do all sorts of things.

In this podcast we talk about the big examples of games as platforms today, what qualities make them platforms,. and what the future of games as platforms might be.

In this week's Giving The Game Away? we talk about how social media is fading away, highlight some interesting sociology, AND talk about how gaming might fill the need that social media currently isn't.

As it turns out, people just don't seem to be craving tons of connections anymore. Gone are the days of needing endless friends, likes, and posts. Now, it seems that people want quality of connection over quantity, which makes gaming the perfect social media for tomorrow.

We're welcoming Paul West from the one and only Fumb Games today! Paul has some great insights on the world of monetisation, game dev, and an exciting new genre that Fumb Games calls 'hyperidle'.

Facebook recently forced Quest users to login and sign up with a Facebook account instead of their Oculus acount. This was not good news for a lot of people, but Quest 2 sales were still incredibly strong. What impact will this have in the long run? Is it even an issue at all?

All that and more, right here.

Somnium Space is an amazing platform using blockchain to create an incredible metaverse: a 3D joined space where you can socialise, create, build, and trade. Imagine a 3D internet. 

In this episode, we talk Somnium Space, the multiverse of metaverses, and how monetising the world of the future HAS to be different. Plus, how the metaverse might be one of the best investments you can make...

Admix 2.0 is out! It’s been an amazing journey and this is a big update to our in-play solution, so we wanted to talk about the features and the history of Admix itself.

There are some surprises, there’s a lot of chat around non-intrusive advertising, and there’s even some lessons for any entrepreneurs listening. 

A guide on how an indie dev can make a brand for their games, and why it might just be the best thing you do for your game.

Okay, that might seem like an extreme statement - but marketing plays such a huge part in an indie title’s success, and is one of the most overlooked departments in smaller studios. Be an indie that stands out, but you absolutely don’t need to spend any money to do that.

Brand advertising vs performance advertising. A surprisingly important topic for indie devs and large studios alike, and the balance that each one has between brand advertising and performance advertising can massively influence their success.

But before this description gets ahead of itself, this episode is all about what brand advertising vs performance advertising is, why they’re both important despite so much focus being on performance right now, and what devs can do try and find that balance.