Sam is joined by Mickey Torode from Perp Games this week to discuss, learn, and celebrate his place in the early days of in-game advertising. 

Admix is absolutely not the first to be putting ads in games to give less intrusive advertising to players. We're doing things differently, but it's the history of the format that really highlights how interesting an option it is for modern devs. With experience of everywhere from Microtime to Perp Games, Mickey gives fantastic insight on in-game advertising that you really can't find anywhere else. 

Hypercasual games are a huge industry. They're hyper-accessible, hyper-addictive, and hyper-profitable for studios who specialise in them. But hypercasual games have been losing growth lately, so can this titan of a genre survive for much longer?

In this week's episode of Giving The Game Away?, Sam and Ian chat the past, present, and likely future of hypercasual games.

Network Effects. Genuinely one of the most important things to big tech today, and most game devs haven't even heard of them. On Giving The Game Away? this week, Sam and Ian discuss what network effects are, why they matter, and how network effects are getting more and more important for game devs.

Giving The Game Away? 

Sam and Ian discuss 5 of the biggest psychology tricks that a huge amount of successful mobile games use. The craziest part is just how subtle these psychology tricks are, with most players not even realising why they're tempted to spend money in games. Most devs aren't aware of them either because the tricks are now commonplace industry-standard monetisation design.

As soon as you know the tricks and the psychology behind them, you will notice them absolutely everywhere.