<p>Action games are a lot like hypercasual games when it comes to monetisation, but the people who play them are different in a couple of key ways. This week, we discuss the psychology of action game players and what that means for the business model of the entire genre.</p>

Action games are a lot like hypercasual games when it comes to monetisation, but the people who play them are different in a couple of key ways. This week, we discuss the psychology of action game players and what that means for the business model of the entire genre.

Episode 26: The psychology of action gamers, and what that means for monetisation

Bi-Weekly podcast exploring the gaming world with Sam and Ian at Admix. Admix is an In-Play advertising platform that lets you place ads inside your game scenes. Think replacing an in-game billboard with a real life advert - it generates revenue for the developer, but is as non-intrusive as a real life billboard is on a walk through a city. We're committed to helping devs however we can, and creating player friendly advertising solutions is a big part of that.

Share Episode 26: The psychology of action gamers, and what that means for monetisation

Sign up to save your podcasts

Episode 26: The psychology of action gamers, and what that means for monetisation

Episode 26: The psychology of action gamers, and what that means for monetisation