📍 Recorded on site at 311 Park Place

Leasing isn’t just about filling space. It’s about shaping how a building performs over time.

In this episode of Create A Place, I sit down with Jim Moler, Senior Vice President at JLL. With decades of experience in commercial real estate and a deep understanding of the Tampa Bay market, Jim brings a thoughtful, long-view perspective on what makes buildings not just lease—but perform.

Jim and I have worked together for years across multiple projects, with my CREATE+CO team partnering alongside him to reposition amenity spaces at 311 Park Place, reactivate common areas at Urban Centre, and support tenant space planning and spec suites at Gas Worx in Ybor City. Through that collaboration, we’ve seen firsthand how leasing strategy, design, and experience come together to shape the success of a building over time.

In this conversation, we unpack:

• What thoughtful brokers are really looking for when they walk a building

If you’re rethinking how buildings are positioned, experienced, and ultimately chosen, this conversation offers a broader perspective on what drives performance today.

🎙️ It’s not just about closing the deal. It’s how you get there—and what happens after.

Connect with Jim ::