In this episode of Create A Place podcast, host Kristina York interviews Kelly Primeau, a marketing expert and business owner. They discuss the challenges small businesses face post-COVID, the shift to remote and hybrid work, and the importance of in-person collaboration. Kelly shares her experiences in navigating these changes, the role of workspace design in productivity, and the potential of podcasting as a tool for connection and storytelling in business. The conversation emphasizes the need for transparency and intentionality in workplace culture as businesses adapt to the evolving landscape.
Kelly Primeau has been in business for 27 years and is passionate about helping small businesses with marketing.Post-COVID, many small businesses are struggling with hiring and retaining talent due to increased competition from larger companies.In-person collaboration is crucial for mentoring younger team members and fostering a positive work culture.The shift to remote work has changed how businesses operate, requiring new strategies for productivity and communication.Workspace design plays a significant role in employee engagement and productivity.Podcasting can be a powerful tool for storytelling and connecting with audiences.Creating a supportive work environment is essential for employee well-being and productivity.Employers have a responsibility to facilitate connections among employees to combat isolation.The future of work will likely involve a hybrid model that balances remote and in-office work.Investing in marketing and branding is vital for small businesses to thrive in a competitive landscape.
Where to find Kelly:
LinkedIn: https://www.linkedin.com/in/kellybosetti/
Instagram: https://www.instagram.com/kellyprimeauconsulting/
Website: https://kellyprimeauconsulting.com/