On this episode of the MedShark Insider, Bill Fukui interviews our very own Madi Alger, Director of Community Development at BluShark Digital. Madi and Bill take a deep dive into the world of Google Business Profiles (GBPs) and best practices when it comes to management of such a powerful resource. Madi explains how Google has evolved over time in terms of local search and how the Vicinity update drastically shifted the landscape of how firms rank in the three pack. She also covers the importance of reviews and responding to both positive and negative feedback on your GBP.

Most importantly, Bill and Madi discuss the necessity of having someone in your firm who monitors your GBP frequently in order to ensure that it is up to date and that no one has changed important contact information. Because Google allows your clientele to add updates to your GBP online, that means competitors can too!