Mike Stone, CEO of CertaPro Painters, joins the Franchise QB Podcast to discuss the opportunities and success of the CertaPro franchise. 

CertaPro is the largest painting company in North America, with over 370 franchise owners and $700 million in revenue. Stone shares his journey with CertaPro, from starting as a sales rep to becoming the CEO. He emphasizes the importance of leadership and building a strong team in the franchise business. 

Stone also highlights the benefits of being part of the CertaPro franchise, including access to top-quality products, support from a dedicated team, and a tiered royalty structure based on performance.

Takeaways
CertaPro Painters is the largest painting company in North America, with over 370 franchise owners and $700 million in revenue.

The success of CertaPro is rooted in its focus on franchisee profitability, delivering an extraordinary customer experience, and providing a roadmap for building a large-scale professional operation.

Franchise owners in the painting industry have the opportunity to build big businesses and capture market share, with potential for double-digit growth every year.

CertaPro offers extensive support to franchise owners, including training, marketing resources, and access to top-quality products.

The franchise model allows for scalability and the potential for a high return on investment, with a tiered royalty structure that rewards franchise owners for building big businesses.

Chapters

00:00 Introduction to the Franchise QB Podcast
01:11 Connection to the Philadelphia Area
03:29 Mike Stone's Journey with CertaPro
08:42 Vision and Growth Plans for CertaPro
09:34 Strategies for Achieving Growth
13:45 Opportunities for Resales and Partnerships
20:17 Labor Model and Relationship with Painters
22:34 Culture and Core Values of CertaPro
28:45 Ideal Franchise Owner and Initial Team Structure
30:10 Targeted Growth Markets for CertaPro
32:30 Tiered Royalty Structure and Return on Investment
35:17 Importance of Culture and Values in CertaPro
36:12 Future Plans and Technology Investment
37:06 Closing Remarks and Contact Information

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Mike Halpern, CAFC
[email protected]