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March 10, 2023

Episode 25 - Sam Yarborough of PFL

38 minutes

How do you expand your network within the Salesforce ecosystem? Sam Yarborough, SVP of Partnerships at PFL, shares what she learned after almost 3 years of working as a Salesforce partner. She also talks to Tai about:

How having Marketing resources on your team will drive more leads and help you scale your program.

Mapping out the key players within your partner's team that can amplify your reach.

How to create joint-value propositions for your Partners.

How to improve your relationship with the Marketing team.

Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

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