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Episode 25: The power of narrative - How Siemens uses storytelling to sell in B2B manufacturing
In Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age.
We cover:
- Bozena's diverse experience working across different industries and products
- The evolution of marketing from print to digital and the impact on B2B communication
- How Siemens is navigating the rise of AI and personalisation
- The successful storytelling campaign behind MACHINUM, Siemens digitalisation portfolio
- Top marketing tips for manufacturers, including the power of storytelling and internal alignment
- Bozena's favourite resources for staying up-to-date on marketing trends
- Exciting new initiatives on the horizon for Siemens, including the upcoming MACHINUM sports challenge
View all episodes
By Finally AgencyIn Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age.
We cover:
- Bozena's diverse experience working across different industries and products
- The evolution of marketing from print to digital and the impact on B2B communication
- How Siemens is navigating the rise of AI and personalisation
- The successful storytelling campaign behind MACHINUM, Siemens digitalisation portfolio
- Top marketing tips for manufacturers, including the power of storytelling and internal alignment
- Bozena's favourite resources for staying up-to-date on marketing trends
- Exciting new initiatives on the horizon for Siemens, including the upcoming MACHINUM sports challenge