Welcome back to The Engine Room. Today, we’re diving into the key findings from our 2025 Digital Trends Report—looking at how manufacturers are adapting their marketing strategies in response to economic shifts, new technologies, and changing customer expectations.

We’ll be discussing what’s driving the increase in marketing budgets, the growing role of AI, and how manufacturers are balancing online and offline strategies.

If you’re a manufacturing marketer, this episode is packed with insights to help you stay ahead of the curve.

It's 2025, and trade shows are evolving. Join Mark and Rob as they explain how to effectively blend in-person events with digital marketing strategies and explore effective approaches to stand out in a crowded marketplace.

In Episode 29 of The Engine Room, we sit down with Steve Shickell, Marketing Director at LK Metrology, to explore marketing as the driver for customer demand in the manufacturing sector. Steve shares his insights on balancing short-term lead generation with long-term brand building and why trust is the foundation of effective marketing.

We cover:
✅ The shift from product-focused marketing to customer-centric demand generation.
✅ Why brand trust and credibility matter more than quick wins.
✅ The role of digital marketing in engaging engineers and technical buyers.
✅ How LK Metrology builds lasting relationships with customers beyond the initial sale.
✅ Steve’s top marketing strategies for the manufacturing industry, from content creation to strategic partnerships.

Mark shares his journey from the engineering sector to digital marketing, offering insights into the evolving landscape of media and advertising.

In Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space.

Ready to win the B2B customer journey? Ashleigh Boyce, Marketing Manager at Igus, shares her expertise on how to achieve this in Episode 26 of The Engine Room Podcast. We delve into:

In Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age.

In this episode of The Engine Room we chat with Rich Proctor, CEO at AM3D, a leading additive manufacturing company. Rich shares his unconventional journey to becoming CEO and discusses the importance of marketing in the manufacturing space.

Welcome to Season 3 of The Engine Room Podcast by Finally Agency ⚙️🎙️

EP 23 invites Andy Heffer-Lamond, Sales Manager at HFBond on to talk to Rob all about the B2B marketing techniques he uses to grow his network. Noting LinkedIn as a gamechanging platform for his business Andy emphasises progress over perfection - simply picking up his phone and creating authentic content to share with his connections.

SEASON FINALE!

This week we welcome Vicky Knight from NCMT into the Engine Room! Vicky travelled all the way from Leicester to record with us at the Canterbury office so we are very grateful to have her for our final episode of the Engine Room Season 2. She covers some brilliant tips for marketers, her journey into manufacturing, video marketing successes and that she is already planning for MACH 2024 which is almost a year away! 

Heading to MACH? We’d love to hear from you!

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