The Engine Room Podcast by Finally Agency

The Engine Room Podcast by Finally Agency

By Finally AgencyBusinessMarketing
Download on the App Store

The Engine Room Podcast by Finally Agency episodes

  • Episode 31: Manufacturing Marketing Trends for 2025 with Rob Dando & Mark Deadman

    Welcome back to The Engine Room. Today, we’re diving into the key findings from our 2025 Digital Trends Report—looking at how manufacturers are adapting their marketing strategies in response to economic shifts, new technologies, and changing customer expectations.

    We’ll be discussing what’s driving the increase in marketing budgets, the growing role of AI, and how manufacturers are balancing online and offline strategies.

    If you’re a manufacturing marketer, this episode is packed with insights to help you stay ahead of the curve.


    19 min
  • Episode 29: Marketing to create customer demand with Steve Shickell, Marketing Director at LK Metrology

    In Episode 29 of The Engine Room, we sit down with Steve Shickell, Marketing Director at LK Metrology, to explore marketing as the driver for customer demand in the manufacturing sector. Steve shares his insights on balancing short-term lead generation with long-term brand building and why trust is the foundation of effective marketing.

    We cover:
    ✅ The shift from product-focused marketing to customer-centric demand generation.
    ✅ Why brand trust and credibility matter more than quick wins.
    ✅ The role of digital marketing in engaging engineers and technical buyers.
    ✅ How LK Metrology builds lasting relationships with customers beyond the initial sale.
    ✅ Steve’s top marketing strategies for the manufacturing industry, from content creation to strategic partnerships.

    23 min
  • Episode 27: Building marketing muscle - From family business to global brand with Dom Michaelson from Silver Fox

    In Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space.

    We cover:
    ⚙️ How Silver Fox transitioned from a reliance on word-of-mouth to a global brand attracting international attention.
    ⚙️ The benefits and challenges of having a dedicated marketing team within an SME.
    ⚙️ Overcoming industry jargon and connecting with customers on a human level.
    ⚙️ Dom's top tips for B2B marketers in the engineering and manufacturing sectors, including leveraging automation and staying up-to-date on industry trends.
    ⚙️ Silver Fox's exciting plans for the future, including expansion into the US market.

    24 min
  • Episode 26: Winning the customer journey - Ashleigh Boyce on aligning sales and marketing at Igus UK

    Ready to win the B2B customer journey? Ashleigh Boyce, Marketing Manager at Igus, shares her expertise on how to achieve this in Episode 26 of The Engine Room Podcast. We delve into:

    ⚙️ Ashleigh's career journey from educational marketing to thriving in B2B manufacturing (Igus).
    ⚙️ Strategies for effectively marketing complex B2B products across diverse industries.
    ⚙️ The power of collaboration between marketing and sales teams to generate leads and foster customer engagement.
    ⚙️ Successful digital transformation campaign that increased online orders by 10%.
    ⚙️ Ashleigh's top tips for B2B marketers in engineering and manufacturing.
    ⚙️ Unveiling the innovative Igus Iguverse Centre: a VR experience for enhanced customer engagement and product testing.

    23 min
  • Episode 25: The power of narrative - How Siemens uses storytelling to sell in B2B manufacturing

    In Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age.

    We cover:
    - Bozena's diverse experience working across different industries and products
    - The evolution of marketing from print to digital and the impact on B2B communication
    - How Siemens is navigating the rise of AI and personalisation
    - The successful storytelling campaign behind MACHINUM, Siemens digitalisation portfolio
    - Top marketing tips for manufacturers, including the power of storytelling and internal alignment
    - Bozena's favourite resources for staying up-to-date on marketing trends
    - Exciting new initiatives on the horizon for Siemens, including the upcoming MACHINUM sports challenge

    23 min
  • Episode 24: From engineer to CEO - Rich Proctor on building a successful manufacturing brand

    In this episode of The Engine Room we chat with Rich Proctor, CEO at AM3D, a leading additive manufacturing company. Rich shares his unconventional journey to becoming CEO and discusses the importance of marketing in the manufacturing space.

    We cover:
    Rich's path from Electrical Engineer to CEO at AM3D
    The evolution of marketing at AM3D in recent years
    Major marketing successes and challenges faced by AM3D
    How AM3D encourages employees to build their personal brands
    Top marketing tips for manufacturers
    Rich's favourite marketing resources
    Tune in to learn valuable insights on building a strong brand in the manufacturing sector and AM3D's exciting plans for the future!

    23 min
  • Episode 23: Linkedin as a gamechanger - start small, get results, grow your network.

    Welcome to Season 3 of The Engine Room Podcast by Finally Agency ⚙️🎙️


    EP 23 invites Andy Heffer-Lamond, Sales Manager at HFBond on to talk to Rob all about the B2B marketing techniques he uses to grow his network. Noting LinkedIn as a gamechanging platform for his business Andy emphasises progress over perfection - simply picking up his phone and creating authentic content to share with his connections.

    20 min
  • Episode 22: Vicky Knight, Marketing Manager at NCMT Ltd

    SEASON FINALE!


    This week we welcome Vicky Knight from NCMT into the Engine Room! Vicky travelled all the way from Leicester to record with us at the Canterbury office so we are very grateful to have her for our final episode of the Engine Room Season 2. She covers some brilliant tips for marketers, her journey into manufacturing, video marketing successes and that she is already planning for MACH 2024 which is almost a year away! 


    Heading to MACH? We’d love to hear from you!


    If you enjoy this episode, make sure you press follow on whatever platform you’re listening from so you don’t miss out!


    Follow & Connect

    Rob Dando - LinkedIn

    Victora Knight - LinkedIn

    Millie Collier - LinkedIn


    31 min

About The Engine Room Podcast by Finally Agency

From the publisher's feed

It’s time to roll up your sleeves. The Engine Room takes you under the hood of your B2B business to analyse the common marketing problems that could be stalling the success of your company.