Welcome back to The Engine Room. Today, we’re diving into the key findings from our 2025 Digital Trends Report—looking at how manufacturers are adapting their marketing strategies in response to economic shifts, new technologies, and changing customer expectations.

We’ll be discussing what’s driving the increase in marketing budgets, the growing role of AI, and how manufacturers are balancing online and offline strategies.

If you’re a manufacturing marketer, this episode is packed with insights to help you stay ahead of the curve.